Klick Communications

At the F8 Conference last week, Facebook CEO Mark Zuckerberg announced the latest update to Facebook.  Open Graph, the new platform that allows outside websites access to your profile information creates, as Zuckerberg put it “a web where the default is social”.

Or, to put it another way, you’ve got to take some proactive steps to keep your information under control.

If you work in marketing, if you’re a user of the social web, it offers up a whole slew of possibilities, and one big additional concern:  Is. This. Icky?

Open Graph opens up the web to personalize campaigns; to make content that is relevant and useful for users, and goes beyond simple keyword advertising.  It’s a discussion every marketer worth her salt needs to have.  Every brainstorming session can have a “social” element…how will people interact with it, but also, “How would I feel if this showed up on my profile?”

So I’m putting the call out.  Show off your privacy settings, even just internally.  I’ve pasted mine below to get the ball rolling, but put ‘em on your blog.  Tweet them out.  Write them out long hand and send them to your grandma.  I personally don’t mind receiving social invitations, and seeing what the hubbub is about, but I’m a little more wary of what companies can post on my behalf for my networks to see.   I mean, I have a handful of professional contacts on Facebook….do they need to see that I “Liked” 19 Sexiest Cosplay Babes?  What about my pictures?  Do I want them to show up in ads (a rumor since debunked)?

So…here’s my privacy settings…posted publicly, but for a purpose.  This is what I’m keeping in mind as I work on campaigns or ideas for marketing.  If I’ve opted out of certain policies because I think they’re icky, would anyone else like the same kind of intrusion?

This entry was posted on Tuesday, April 27th, 2010 at 2:17 pm and is filed under klick blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.