You probably click (or Klick) hundreds of links every day. Whether it’s a blog post, a news story, or a podcast, I’m willing to bet you pass through hours of “content” everyday. What stands out? What keeps you coming back for more?
Last year I discovered Scotty Got An Office Job…a web series that kept ME coming back for more. I won’t bother to describe it…if you haven’t seen it just go check it out and come back. I’ll wait.
Many businesses are out there trying to create media that sticks, media that keeps you coming back for more, but watching Scotty Got an Office Job (or SGAOJ) it occurred to me…why not bring hire someone that’s already doing that?
4 months later the man whose exploits we’d followed every week was sitting in the Klick offices, building a monster out of a refrigerator box and Havaianas. There were some phone calls and emails in the interim. We’d managed to bring Scotty across the ocean, from his cozy little place in Chicago to the beautiful suite at Fraser Suites Sydney, and got him working his weird little magic on our behalf.
There’s the usual metrics of course. We got some excellent press out of this maneuver. We ended up speaking at some conferences and gave our clients a great entree into social media. But more than that, Scotty proved himself to be a thoughtful and intelligent person about this brave new world of social media. He’s also quite fun.
So, for us, a company that prides itself on forward-thinking, and on bold moves, it only made sense to keep him around for a while longer.
We here at Klick are pleased to announce that Scotty will be joining the Klick team! From our new “U.S. office”, Scotty will be providing insight and content for our social media platforms, scouting out new business for us overseas, and even putting a few of his crazier next-gen storytelling ideas into practice. Scotty has some exciting plans for us and our partners, and we’ve got some tricks up our sleeve as well. Stay tuned to our media page to read Scotty’s blog posts, and follow us on the SM Platform of your choice to find out what we’re up to in the coming months.
