November 29th, 2011
If you’re not down with the Google+, in a nutshell, it’s Google’s social offering which smoothly integrates its existing online product suite – including Google Places and Maps, Web and Image Search, and YouTube. Connections are allocated to ‘circles’ allowing for topic-focused discussions to be limited/shared among relevant users.
At first glance, Google+ may appear as [...]
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November 8th, 2011
Let’s get something straight: being young does not equate to being online savvy. I’m telling you this because I have seen too many instances where a communications disaster has resulted from poor delegation of social media responsibilities (i.e. entire social media ownership has been given to the Gen Y team member, just because they are [...]
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September 21st, 2011
Getting your story placed on a high profile blog is a good thing, right? Lot’s of eyeballs eyeing your clients story. One of these high profile blogs, the Huffington Post, is eyeing new readers with it’s Patch network of hyperlocal sites, and a new venture aimed at teenagers.
This news dropped friday around lunch time in [...]
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September 7th, 2011
I saw this while traveling this weekend:
It’s a copy of Kurt Vonnegut’s Slaughter House Five that is ad supported. On the cover, or in the pages, a company called WOWIO will insert an “unobtrusive advertisement” to subsidize the cost of the publication.
I see a lot more of this lately: creative placement [...]
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July 29th, 2011
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July 1st, 2011
(or, the Scourge of the First).
For many blogs, the first comment is always “First!”. Older, more established blogs (which, believe me, is as weird a thing to type as it is to think about) have established policies around “first” posters. Some get buried, others backdated. Occasionally a blog will go so far as to ban [...]
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June 6th, 2011
In a meeting with a potential client last week, it became very clear, very quickly that it was going nowhere. It all began with the following phrase:
“I want it to go viral!”
…a phrase which I’ve bitched about before. But it got worse when the client (let’s call him Brian) told me his target goals:
“Can you [...]
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May 16th, 2011
Just a brief note here on facebook’s recent release of their marketing best practices guide.
While one could take issue with their opening statement (“At Facebook everything we do is about making the world more open and connected.” (emphasis added)),
the focus should be familiar ground for anyone in the digital marketing space:
1) Build a Strategy That [...]
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April 18th, 2011
Recently Klick represented at the Public Relations Institute of Australia. The theme of this month’s talk was “Creative Juices”, though the talk was quite juicy as well. Two Americans took the stage, and despite their funny accents, gave a great talk on inspiration, perspiration, and a little how to.
The evening started by hearing from Klick’s [...]
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March 14th, 2011
The other night I went to see a band called “Telekinesis” at the worst bar in the Pacific Northwest. The band was fine…a tight three piece that made me reconsider my policy of avoiding bands where the drummer is the singer (apologies to Phil Collins). But they were just…y’know…fine. I’m not gonna [...]
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