Getting your story placed on a high profile blog is a good thing, right? Lot’s of eyeballs eyeing your clients story. One of these high profile blogs, the Huffington Post, is eyeing new readers with it’s Patch network of hyperlocal sites, and a new venture aimed at teenagers.
This news dropped friday around lunch time in [...]
Huffpo Goes Younger
September 21st, 2011Actors and Actions
August 3rd, 2010There are some good actors in Los Angeles. They’re smart, funny, dedicated to their craft, and savvy about their business. They’re also good people…able to hold conversations about topics outside their auditions and who sold what show to whom. Unfortunately they’re few and far between and their goodness is swallowed up whole by the teeming [...]
Spousal Engine Optimization
July 13th, 2010or…SEO for dummies
I like technology. I also quite like my wife. Far be it from me to have to pick between the two.
But I’m always curious, whenever we talk about Ad Words and Optimization and Personalized Marketing…how well does Google really know me? So I’ve devised a little experiment. It’s a quick Q and A, [...]
The New Gatekeepers
June 21st, 2010or Scarcity Part two
Hollywood, like many industries (newspapers, radio, video games), has problems. How do you get people to pay for their product? Their product is something that people enjoy, but these days, anything Hollywood makes is available, essentially for free the minute it becomes available anywhere. It’s hard to compete with free. Old media [...]
iAd: Apple’s 30 Rock?
April 19th, 2010The early days of television advertising was far from subtle. In the middle of a program, the characters would break out, turn to the camera and talk about, say, breakfast cereal, before resuming the story.
All the classic TV shows did it. Lucy hawked cigarettes. Andy Griffith did Grape Nuts. This worked, for a while, until [...]