The Advertiser’s Goldmine

February 8th, 2011

Tell you what:
Imagine you’ve got a product you want to advertise.
I can do that for you. There’s two options.
1) For $100, I will go into a room with 100 of my closest friends and tell them about your product. I’ll say something like “hey guys, I just bought the widgetron 9000…it’s pretty good!”
OR
2) [...]


The World Walled Web

December 14th, 2010

Facebook is many things; an ingenious marketing tool, an abyss of wasted hours, the ultimate time capsule, a great movie… and a threat to the principle of universality?
The inventor of the internet, Sir Tim Berners-Lee, has claimed that Facebook and other such closed network applications are ruining the world wide web and threatening the principles [...]


Life’s a Pitch

November 9th, 2010

Twentyten has seen Klick Communciations go through our fair share of pitching.  Some we’ve won, some we haven’t.   We have learnt a lot during the process, but we have been resoundingly reminded that no one likes a No.   So much so that we would like to re-think NOvember and are launching our own reverse pitch [...]


Five Bull$*!+ Things Content Blogs Do to Earn Your Traffic

August 19th, 2010

The Chive made some internet waves this week with, what it boils down to, was a lie.  As someone that occasionally dabbles with internet truth shennanegins, I found this to be interesting if somewhat repellent.  But rather than write at length about  how saying something online, and then 24 hours later saying “just kidding, we [...]


Ack! I Need Your Help!

August 12th, 2010

I get around a dozen emails, tweets and FB messages every day all with the same general message.
“Hey Friend/Business Acquaintance/Person Who Signed Up on An Email List
As you know, my blog/non-profit/site/lucious booty is nominated for <previously unheard of award>.  We’re in the home stretch, but there’s still time to help me out.
All you have to [...]


Actors and Actions

August 3rd, 2010

There are some good actors in Los Angeles.  They’re smart, funny, dedicated to their craft, and savvy about their business.  They’re also good people…able to hold conversations about topics outside their auditions and who sold what show to whom.  Unfortunately they’re few and far between and their goodness is swallowed up whole by the teeming [...]


Twittiquette for Business

July 26th, 2010

A blog post with nothing to do with Old Spice.
I hope this will come off as something like helpful advice, and less like cranky bitching about a bad flight.
My wife’s evening flight to Chicago was canceled. She discovered this when an automated phone message left her a voicemail that told her not to show up [...]


An Exclusive Interview With Prince

July 20th, 2010

What follows is a rough transcription of the follow-up interview that Klick’s own Scotty Iseri may have had with international rock-star, sex symbol, and diminutive Jehovah’s Witness, Prince.  Recently Prince was quoted in The Daily Mirror as saying “The internet’s completely over” regarding his decision to not distribute his new album, 20TEN, online.
Scotty: Hi Prince.
Prince: [...]


Spousal Engine Optimization

July 13th, 2010

or…SEO for dummies
I like technology.  I also quite like my wife.  Far be it from me to have to pick between the two.
But I’m always curious, whenever we talk about Ad Words and Optimization and Personalized Marketing…how well does Google really know me? So I’ve devised a little experiment.  It’s a quick Q and A, [...]


Go Weird or Go Home

July 6th, 2010

Penn and Teller are the greatest magicians in the world who do death defying stunts, fantasmagoric sleights of hand, and witty banter in their Las Vegas show, on their long running TV series “Bullshit” and in a series of books, blogs, magazine articles, and ‘casts (both pod- and vlod-).  In reading one of their books [...]