In a meeting with a potential client last week, it became very clear, very quickly that it was going nowhere.  It all began with the following phrase: “I want it to go viral!” …a phrase which I’ve bitched about before.  But it got worse when the client (let’

Just a brief note here on facebook’s recent release of their marketing best practices guide. While one could take issue with their opening statement (“At Facebook everything we do is about making the world more open and connected.” (emphasis added)), the focus should

Recently Klick represented at the Public Relations Institute of Australia.  The theme of this month’s talk was “Creative Juices”, though the talk was quite juicy as well.  Two Americans took the stage, and despite their funny accents, gave a great talk on inspirati

The other night I went to see a band called “Telekinesis” at the worst bar in the Pacific Northwest. The band was fine…a tight three piece that made me reconsider my policy of avoiding bands where the drummer is the singer (apologies to Phil Collins). But they were j

Tell you what: Imagine you’ve got a product you want to advertise. I can do that for you. There’s two options. 1) For $100, I will go into a room with 100 of my closest friends and tell them about your product. I’ll say something like “hey guys, I just bought t

Facebook is many things; an ingenious marketing tool, an abyss of wasted hours, the ultimate time capsule, a great movie… and a threat to the principle of universality? The inventor of the internet, Sir Tim Berners-Lee, has claimed that Facebook and other such closed network applica

Twentyten has seen Klick Communciations go through our fair share of pitching.  Some we’ve won, some we haven’t.   We have learnt a lot during the process, but we have been resoundingly reminded that no one likes a No.   So much so that we would like to re-think NOvember and

The Chive made some internet waves this week with, what it boils down to, was a lie.  As someone that occasionally dabbles with internet truth shennanegins, I found this to be interesting if somewhat repellent.  But rather than write at length about  how saying something online, an

I get around a dozen emails, tweets and FB messages every day all with the same general message. “Hey Friend/Business Acquaintance/Person Who Signed Up on An Email List As you know, my blog/non-profit/site/lucious booty is nominated for <previously unheard of award>.  We&

There are some good actors in Los Angeles.  They’re smart, funny, dedicated to their craft, and savvy about their business.  They’re also good people…able to hold conversations about topics outside their auditions and who sold what show to whom.  Unfortunately the