If you’re not down with the Google+, in a nutshell, it’s Google’s social offering which smoothly integrates its existing online product suite – including Google Places and Maps, Web and Image Search, and YouTube. Connections are allocated to ‘circles’ allowing for topic-focused discussions to be limited/shared among relevant users.
At first glance, Google+ may appear as [...]
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Google+ Brand Pages – A Review/Recommendation
November 29th, 2011Comments Off
Gen Y Me
November 8th, 2011Let’s get something straight: being young does not equate to being online savvy. I’m telling you this because I have seen too many instances where a communications disaster has resulted from poor delegation of social media responsibilities (i.e. entire social media ownership has been given to the Gen Y team member, just because they are [...]
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Sacred Spaces
September 7th, 2011I saw this while traveling this weekend:
It’s a copy of Kurt Vonnegut’s Slaughter House Five that is ad supported. On the cover, or in the pages, a company called WOWIO will insert an “unobtrusive advertisement” to subsidize the cost of the publication.
I see a lot more of this lately: creative placement [...]
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Should I Be Using Google Plus?
July 29th, 2011Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share on Posterous Share with Stumblers Tumblr it Tweet about it Subscribe to the comments on this post
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The Latest and Greatest Social Media Whatsit
July 1st, 2011(or, the Scourge of the First).
For many blogs, the first comment is always “First!”. Older, more established blogs (which, believe me, is as weird a thing to type as it is to think about) have established policies around “first” posters. Some get buried, others backdated. Occasionally a blog will go so far as to ban [...]
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Social Media Size Queens
June 6th, 2011In a meeting with a potential client last week, it became very clear, very quickly that it was going nowhere. It all began with the following phrase:
“I want it to go viral!”
…a phrase which I’ve bitched about before. But it got worse when the client (let’s call him Brian) told me his target goals:
“Can you [...]
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Flexibility and Facebook’s Guide to Marketing Best Practices.
May 16th, 2011Just a brief note here on facebook’s recent release of their marketing best practices guide.
While one could take issue with their opening statement (“At Facebook everything we do is about making the world more open and connected.” (emphasis added)),
the focus should be familiar ground for anyone in the digital marketing space:
1) Build a Strategy That [...]
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The World Walled Web
December 14th, 2010Facebook is many things; an ingenious marketing tool, an abyss of wasted hours, the ultimate time capsule, a great movie… and a threat to the principle of universality?
The inventor of the internet, Sir Tim Berners-Lee, has claimed that Facebook and other such closed network applications are ruining the world wide web and threatening the principles [...]
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Twittiquette for Business
July 26th, 2010A blog post with nothing to do with Old Spice.
I hope this will come off as something like helpful advice, and less like cranky bitching about a bad flight.
My wife’s evening flight to Chicago was canceled. She discovered this when an automated phone message left her a voicemail that told her not to show up [...]
To Can Haz or Not to Can Haz
June 28th, 2010The Cheezburger network, if you’ve missed it, is popular network of blogs with the very simple mission of “making the internet smile for 5 minutes a day”. They’ve accomplished this with a steady stream of captioned images, usually borrowed memes such as Kludges or LolCats or Fail.
Cheezburger network is somewhat controversial; they’re seen as remora’s [...]