Huffpo Goes Younger

September 21st, 2011

Getting your story placed on a high profile blog is a good thing, right?  Lot’s of eyeballs eyeing your clients story.  One of these high profile blogs, the Huffington Post, is eyeing new readers with it’s Patch network of hyperlocal sites, and a new venture aimed at teenagers.
This news dropped friday around lunch time in [...]


Life’s a Pitch

November 9th, 2010

Twentyten has seen Klick Communciations go through our fair share of pitching.  Some we’ve won, some we haven’t.   We have learnt a lot during the process, but we have been resoundingly reminded that no one likes a No.   So much so that we would like to re-think NOvember and are launching our own reverse pitch [...]


Actors and Actions

August 3rd, 2010

There are some good actors in Los Angeles.  They’re smart, funny, dedicated to their craft, and savvy about their business.  They’re also good people…able to hold conversations about topics outside their auditions and who sold what show to whom.  Unfortunately they’re few and far between and their goodness is swallowed up whole by the teeming [...]


Twittiquette for Business

July 26th, 2010

A blog post with nothing to do with Old Spice.
I hope this will come off as something like helpful advice, and less like cranky bitching about a bad flight.
My wife’s evening flight to Chicago was canceled. She discovered this when an automated phone message left her a voicemail that told her not to show up [...]


An Exclusive Interview With Prince

July 20th, 2010

What follows is a rough transcription of the follow-up interview that Klick’s own Scotty Iseri may have had with international rock-star, sex symbol, and diminutive Jehovah’s Witness, Prince.  Recently Prince was quoted in The Daily Mirror as saying “The internet’s completely over” regarding his decision to not distribute his new album, 20TEN, online.
Scotty: Hi Prince.
Prince: [...]


The Trust Economy

June 15th, 2010

(or, Scarcity Part One)
Trust:
Imagine you’re the CEO of a tech company and you’re about to unveil the highly anticipated latest iteration of a beloved product.  You’re up there on stage, showing off the shiny curves, and intuitive workings of the doodad…and right when you’re about to display an awesome new feature, a real blockbuster [...]


iAd: Apple’s 30 Rock?

April 19th, 2010

The early days of television advertising was far from subtle.  In the middle of a program, the characters would break out, turn to the camera and talk about, say, breakfast cereal, before resuming the story.

All the classic TV shows did it.  Lucy hawked cigarettes.  Andy Griffith did Grape Nuts.  This worked, for a while, until [...]