Appleton Estate’s New Rum God is not just a pretty face
The newest addition to the Appleton Estate Tiki Mug family has a world class pedigree
September 2009: Some people might contest the ‘pretty’ part but the pedigree claim is indisputable. Appleton Estate, the highly awarded, premium Jamaican Rum that brought the enormously popular ‘Maile Ku’ Tiki mug to Australia in 2008 has upped the ante this year by commissioning ‘Crazy Al’ Evans, one of the greatest Tiki sculptors in the world to create it’s new ‘Rum God’ Tiki mug.
Harking from Tikimania in the USA, Crazy Al has been making his unique Tiki wares for the past twenty years. His dedication and skill have culminated in the fact that his work fetches top dollar amongst collectors making him a living legend in the Tiki scene. The mugs were crafted at Tiki Farm, the biggest Tiki collectible producer in the world.
Crazy Al has created a hallmark piece by combining his trademark Hawaiian Style with the traditional Ku (top of Tiki hierarchy) design and added tribal tattoos and other detailing to convey the character, style and attitude befitting a ‘Rum God’.
Appleton Estate’s ‘Rum God’ Tiki mugs are guest starring at a bar around Australia this summer. The best places to bow down and worship are as follows;
NSW: Kudu, Rambutan, Eden Bar & Restaurant, Kit & Kaboodle, Drift Bar at Ravesi’s
VIC: Golden Monkey, 1806, Seamstress, Black Pearl, Blue Diamond
QLD: Press Club, Sky Room, Sling Club, Rolling Rock
SA: The Lion Hotel, The Glenelg Surf Club, The Maid & Magpie, Cushdy
TAS: Bay Hotel, Lonnies, Lloyds Hotel
Want to practice your Tiki skills at home?
Try shaking up a Jamaican Breakfast Juice
Ingredients: 60ml Appleton Estate VX Jamaica Rum
60ml orange juice
15ml fresh lime juice
15ml pomegranate molasses
1 barspoon orange marmalade
15ml sugar syrup (1:1)
2 dashes orange bitters
Method: Shake and strain over crushed ice
Glass: Tiki Mug
Garnish: Orange wedge, pineapple wedge and mint sprig
A Brief History of Tiki Culture
Tiki culture in the United States began in 1934 with the opening of Don the Beachcomber, a Polynesian-themed bar and restaurant in Hollywood. The proprietor was Ernest Raymond Beaumont-Gantt, a young man from Louisiana who had sailed throughout the South Pacific; later he legally changed his name to Donn Beach. His restaurant featured Cantonese cuisine and exotic rum punches, with a decor of flaming torches, rattan furniture, flower leis, and brightly colored fabrics. Three years later, Victor Bergeron, better known as Trader Vic, adopted a Tiki theme for his restaurant in Oakland, which eventually grew to become a worldwide chain. Source: Wikipedia
The Ultimate Appleton Estate Jamaican Rum Tiki Cocktail
Appleton Estate has always been highly regarded amongst Tiki enthusiasts as the classic Trader Vic Mai-tai (arguably the most famous Tiki cocktail ever created) was originally made with Wray & Nephew 17 year-old gold rum, the predecessor to today’s Appleton Estate Extra Jamaica Rum. Other classic Tiki cocktails include Rum Punch, the Hurricane and the Zombie.
About Appleton Estate Jamaica Rum
Renowned for producing the world’s finest rums since 1749, Appleton Estate is Jamaica’s oldest sugar estate and distillery, led by Master Blender, Joy Spence (the alcohol industry’s first female master blender/distiller). Appleton Estate Jamaica Rums are small batch, tropically aged and hand-blended to produce the rich, smooth and complex premium aged rums that can be enjoyed neat or on the rocks, in sophisticated rum cocktails, or blended in long drinks with your favourite mixer. Boasting a warm golden colour, a rich aroma and flavourful taste, once you discover the difference, you will never go back. “Rum… but not as you know it.”
There are four varieties:
• Appleton Estate V/X a premium blend of fifteen different aged rums RRP $42.99
• Appleton Estate Reserve an indulgent blend of rums with a minimum age of eight years RRP $54.99
• Appleton Estate Extra a finely crafted blend of rums with a minimum age of twelve years RRP $66.99
• Appleton Estate 21 year Old is a luxury blend of ultra-premium rums with a minimum age of twenty-one years RRP $219
For further information about Appleton Estate Jamaica Rum, please visit www.appletonestate.com.au For further information about Crazy Al, please visit www.tikimania.com
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