State vs. State at the 2010 Australia Day Thong Challenge 
On Australia Day 2010, thousands of Aussies will hit the beach to flog their neighbouring States in the 5th Annual Havaianas Thong Challenge world record attempt
The time has come to prove that your State is the BEST! Havaianas is raising the stakes in 2010 by challenging each state to go up against its neighbours to raise money for the nippers and break a world record. On January 26, bring your friends, family and your spirit of competition along to the 2010 Havaianas Thong Challenge. Be a part of a sandsational day of flip-flopping around in the water, lapping up the beautiful Australian sunshine.
For just $30 ($25 if you register online at www.havaianasthongchallenge.com.au) you will be registered to join the fun. As part of your registration you will receive a Giant Inflatable
Havaianas Thong (valued @ $49.95) and Havaianas will donate $15 from every registration to the nippers program in the winning state. Havaianas Brand Director, Elke Munro states, “The Australia Day Thong Challenge has grown so much that we thought we would up the ante this year by incentivizing each State. The State that attracts the most participants will not only take out the World Record but will be proud owners of the highly coveted Thong Challenge Trophy for their local Surf Life Saving Club which means – ultimate bragging rights”
The 2010 Havaianas Thong Challenge will be held in five states across Australia starting at 9.00am (local time).
South Australia – Glenelg Beach
Victoria – Torquay Beach
New South Wales – North Bondi Beach
Western Australia – Cottesloe Beach
Queensland – Mooloolaba
Not only will you be part of THE greatest Australia Day event, you will also be showing the rest of Australia that your State really is the BEST.
Media Contacts:
Klick Communications: www.klick.com.au – 02 8353 7100
Leonie Conley – 02 8353 7107 / 0416 927 584 / leonie@klick.com.au
Kim McKay – 02 8354 7104 / 0419 259 841 / kim@klick.com.au
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