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The Latest and Greatest Social Media Whatsit

(or, the Scourge of the First).
For many blogs, the first comment is always “First!”.  Older, more established blogs (which, believe me, is as weird a thing to type as it is to think about) have established policies around “first” posters.  Some get buried, others backdated. Occasionally a blog will go so far as to ban [...]

Social Media Size Queens

In a meeting with a potential client last week, it became very clear, very quickly that it was going nowhere.  It all began with the following phrase:
“I want it to go viral!”
…a phrase which I’ve bitched about before.  But it got worse when the client (let’s call him Brian) told me his target goals:
“Can you [...]

Creativity in Public Relations: The PRIA event.

Recently Klick represented at the Public Relations Institute of Australia.  The theme of this month’s talk was “Creative Juices”, though the talk was quite juicy as well.  Two Americans took the stage, and despite their funny accents, gave a great talk on inspiration, perspiration, and a little how to.
The evening started by hearing from Klick’s [...]

3-6 White Guy Bands

The other night I went to see a band called “Telekinesis” at the worst bar in the Pacific Northwest. The band was fine…a tight three piece that made me reconsider my policy of avoiding bands where the drummer is the singer (apologies to Phil Collins). But they were just…y’know…fine. I’m not gonna [...]

The Advertiser’s Goldmine

Tell you what:
Imagine you’ve got a product you want to advertise.
I can do that for you. There’s two options.
1) For $100, I will go into a room with 100 of my closest friends and tell them about your product. I’ll say something like “hey guys, I just bought the widgetron 9000…it’s pretty good!”
OR
2) [...]

The World Walled Web

Facebook is many things; an ingenious marketing tool, an abyss of wasted hours, the ultimate time capsule, a great movie… and a threat to the principle of universality?
The inventor of the internet, Sir Tim Berners-Lee, has claimed that Facebook and other such closed network applications are ruining the world wide web and threatening the principles [...]

Life’s a Pitch

Twentyten has seen Klick Communciations go through our fair share of pitching.  Some we’ve won, some we haven’t.   We have learnt a lot during the process, but we have been resoundingly reminded that no one likes a No.   So much so that we would like to re-think NOvember and are launching our own reverse pitch [...]

Actors and Actions

There are some good actors in Los Angeles.  They’re smart, funny, dedicated to their craft, and savvy about their business.  They’re also good people…able to hold conversations about topics outside their auditions and who sold what show to whom.  Unfortunately they’re few and far between and their goodness is swallowed up whole by the teeming [...]

Twittiquette for Business

A blog post with nothing to do with Old Spice.
I hope this will come off as something like helpful advice, and less like cranky bitching about a bad flight.
My wife’s evening flight to Chicago was canceled. She discovered this when an automated phone message left her a voicemail that told her not to show up [...]

An Exclusive Interview With Prince

What follows is a rough transcription of the follow-up interview that Klick’s own Scotty Iseri may have had with international rock-star, sex symbol, and diminutive Jehovah’s Witness, Prince.  Recently Prince was quoted in The Daily Mirror as saying “The internet’s completely over” regarding his decision to not distribute his new album, 20TEN, online.
Scotty: Hi Prince.
Prince: [...]

Spousal Engine Optimization

or…SEO for dummies
I like technology.  I also quite like my wife.  Far be it from me to have to pick between the two.
But I’m always curious, whenever we talk about Ad Words and Optimization and Personalized Marketing…how well does Google really know me? So I’ve devised a little experiment.  It’s a quick Q and A, [...]

Go Weird or Go Home

Penn and Teller are the greatest magicians in the world who do death defying stunts, fantasmagoric sleights of hand, and witty banter in their Las Vegas show, on their long running TV series “Bullshit” and in a series of books, blogs, magazine articles, and ‘casts (both pod- and vlod-).  In reading one of their books [...]

To Can Haz or Not to Can Haz

The Cheezburger network, if you’ve missed it, is popular network of blogs with the very simple mission of “making the internet smile for 5 minutes a day”.  They’ve accomplished this with a steady stream of captioned images, usually borrowed memes such as Kludges or LolCats or Fail.
Cheezburger network is somewhat controversial; they’re seen as remora’s [...]

The New Gatekeepers

or Scarcity Part two

Hollywood, like many industries (newspapers, radio, video games), has problems.  How do you get people to pay for their product?  Their product is something that people enjoy, but these days, anything Hollywood makes is available, essentially for free the minute it becomes available anywhere.  It’s hard to compete with free.  Old media [...]

The Trust Economy

(or, Scarcity Part One)
Trust:
Imagine you’re the CEO of a tech company and you’re about to unveil the highly anticipated latest iteration of a beloved product.  You’re up there on stage, showing off the shiny curves, and intuitive workings of the doodad…and right when you’re about to display an awesome new feature, a real blockbuster [...]

Music from SGAOJ

Thursday, June 17th, 9:30pm Pacific Time (10:30 am Sydney).
Or show up IRL: Alberta Street Public House:
1036 Northeast Alberta Street, Portland, OR‎ – (503) 284-7665‎
No Cover…no whines for donations…just rock.
Live streamed music from Scotty Got An Office Job, plus some filler.
Tweet your requests to @klicktweet or @scottyiseri and make sure to hold your digital [...]

Location Location Location

So…I used to be in a band.  We had a modicum of success, selling tens of albums, and playing for sold out crowds in bars with a capacity of nearly 6.  It was fun, and we did have a few loyal fans.  And far be it from me to be all douchey when it came [...]

Social Media 101

Did some video chopping this week on the Klick Social Media
The three fabulous folks put the basics better than I ever could, so please give a warm round of applause to Scott Rhodie, Heather Snodgrass, Mandi Bateson and our very own Kim McKay.  The highlights are below and the full version after the jump.

Forward To [...]

Teenagers are Nerds

Before I get into this week’s blog, I want to thank everybody that clicked, retweeted, watched, and otherwise enjoyed Brian.  There’s a Part 2 to the video that I’m uploading now.

Okay, so I finally figured out who this Justin Bieber person is. Thanks to a re-run of Saturday Night Live, 1 I’ve discovered he [...]

First Thing We Do Is Gag Mark Zuckerberg

I, along withdozens of other internet pundits, have been harping on Facebook for a few weeks now.  Each new update to the platform offers a range of privacy concerns and other hoo-hah that lead to lot’s of digital ink being spilled about everything from “How to Turn Your Facebook Back To What It Was Before” [...]

Stop Making Content

When the TV show M.A.S.H. ended over three decades ago, millions of people tuned in to see their favorite characters off.  It was a bittersweet goodbye as these characters’ never-ending Korean war drew to a close and they were allowed to return totheir families, many  eyes grew wet at the final image: a handmade sign [...]

Politics, 140 Characters at a Time

You know how when you call a company with a question or a complaint and you spend the first 10 minutes navigating their phone tree?  “Press one if you want to talk about your bill, your service, or to leave a comment”.  And you know how surprised you  sound when an actual human being finally [...]

Make Your Privates Public

At the F8 Conference last week, Facebook CEO Mark Zuckerberg announced the latest update to Facebook.  Open Graph, the new platform that allows outside websites access to your profile information creates, as Zuckerberg put it “a web where the default is social”.
Or, to put it another way, you’ve got to take some proactive steps to [...]

iAd: Apple’s 30 Rock?

The early days of television advertising was far from subtle.  In the middle of a program, the characters would break out, turn to the camera and talk about, say, breakfast cereal, before resuming the story.

All the classic TV shows did it.  Lucy hawked cigarettes.  Andy Griffith did Grape Nuts.  This worked, for a while, until [...]

You Like Me! Vs You “Fanned” Me?

Here’s some things I’m a Fan of:
The late 90’s band Soul Coughing
Musical theatre
Terry Pratchett
The EFF
Here are some things I like.
Diet Coke with Lime
Fuji Apples
Fat Tire
Here’s the difference: I once spent an entire summer looking for illegal downloads of unreleased Soul Coughing tracks.   If the bar doesn’t carry Fat Tire, I’m equally happy to [...]

Greetings from Yesterday

or
Yes, it’s me again.

Hi there. I’m Scotty. I’ve got a web series “Scotty Got An Office Job” that filmed it’s incredibly successful (if i do say so myself) 3rd season in your lovely country. Tragically I’ve returned to the states, but that doesn’t mean you’re rid of me Australia, oh no. [...]

Scotty Kept His Aussie Job

You probably click (or Klick) hundreds of links every day. Whether it’s a blog post, a news story, or a podcast, I’m willing to bet you pass through hours of “content” everyday. What stands out? What keeps you coming back for more?
Last year I discovered Scotty Got An Office Job…a web series [...]

100 Greatest Australian Gourmet Experiences Revealed

March 24, 2010 – Greatest culinary experts in the country decide little-known Tasmanian cooking school top gourmet experience in Australia.

Australian Traveller Magazine has published the list of 100 Greatest Australian Gourmet Experiences today, with the top gourmet experience going to the farm-based Agrarian Kitchen cooking school, set up in 2009 by Tetsuya Wakuda’s former apprentice [...]

Klick Media Survey

In the name of PR Journo love, we want to want to hear from you, dear media friends.

What do you love about PRs and what drives you crazy?

Please click through to our annual survey and tell us all about it.

Klick Image Gallery

Have a look through the Klick Image Gallery.

Australian Traveller Magazine Launches Great Eastern Ranges Photo Competition

Become a Published Travel Photographer and Win

Hawai’i To Host 2011 APEC Summit

The Hawaii Tourism Authority is excited and proud to have Honolulu named the host city for the 2011 Asia-Pacific Economic Cooperation leaders meeting (APEC).

Congratulations Kim McKay

Well done to our own Kim McKay of Klick Communications who was voted winner of Miss Finance, Professional Services, Technology at the Miss Online Diva 2009 Awards.

Experience Aloha 2009

Experience Aloha is renown as one of the best destination famils in the Australian travel industry and focuses on the destination and experiences available throughout the Hawaiian Islands.

Bruna Caleidoscopio

Meet Bruna Daudt, the name and face behind ‘Bruna’ – the next big thing in summer foot wear, brought to us by Aqueo Import and Distribution – the home of Havaianas.

Scotty Got An Office Job Season 3

NEW EPISODE NOW UP
Watch season 3 of Scotty Got An Office Job – Dubbed a “Victory for Freelancers Everywhere” by the New York Times, American star of Scotty Got An Office Job is in Sydney enjoying his social media gig at Klick Communications.

Havaianas 2010 Australia Day Thong Challenge

On Australia Day 2010, thousands of Aussies will hit the beach to flog their neighbouring States in the 5th Annual Havaianas Thong Challenge world record attempt.

Stamford Plaza Sydney Airport Wins World Travel Award

Stamford Plaza Sydney Airport takes out Leading Airport Hotel in Australasia for the second year running.

‘in the klick’ e-newsletter from Klick Communications

Read past editions of ‘in the klick’ and find out what Klick Communications has been up to the past year. To subscribe simply email through your details to e@klick.com.au.

Sydney-Melbourne Touring and Klick Communications Join Forces

Klick Communications has been appointed to deliver a PR and social media campaign that illuminates the variety of experiences unique to the Sydney-Melbourne Touring routes; the Sydney Melbourne Coastal Drive, the Sydney Melbourne Heritage Drive and Great Alpine Road.

Raggamuffin: Australia’s Biggest Reggae Music Festival

Tickets for the Raggamuffin Tour 2010 go on-sale tomorrow, Wednesday, 28 October 2009 at 9.00am. Andrew McManus Presents: Wyclef Jean (The Fugees), Shaggy, Julian Marley, Blue King Brown, Sly & Robbie, Steel Pulse, Sean Kingston and House Of Shem

Havaianas Design Your Own Competition

Havaianas are giving one lucky winner the chance to have their own unique design featured as a limited edition style in the 2010 Havaianas summer range, with 5 % of net sales donated to The World Society for the Protection of Animals!

Good Things Come in Threes for Fraser Suites Sydney

Fraser Suites Sydney took home two major awards and a highly commended accolade at the HMAA (Hotel Motel & Accommodation Association) 2009 Inaugural National Industry Awards for Excellence.

Michael McDonald And Boz Scaggs To Tour Australia In 2010

Five-time Grammy Award winner Michael McDonald joins legendary singer songwriter Boz Scaggs to perform all of their greatest hits, along with songs from their latest albums, Soul Speak and Speak Low. *Special Guest The Mick Fleetwood Blues Band at selected shows.

Scotty Iseri Touches Down in Sydney

Dubbed a “Victory for Freelancers Everywhere” by the New York Times, American star of Scotty Got An Office Job touched down in Sydney to begin his social media gig at Klick Communications.

Australian triathlete wins 2009 Ironman World Championship in Hawaii

Sydney’s Craig Alexander has won the 2009 Ironman World Championship which took place on Hawaii’s Big Island.

My World Tour

Got any plans for 2010? That’s the question Getmusic.com.au is asking Australia with the launch of their exciting new online competition, My World Tour.

Appleton Estate’s New Rum God

The newest addition to the Appleton Estate Tiki Mug family has a world class pedigree

Culture & Art Highlights In Hawaii

Hawaii’s multi-cultural environment fosters an arts and culture scene that is extraordinary, dynamic and colourful.

Stamford Offers Advance Saver Options for Early Bird Bookings

Stamford Offers Advance Saver Options for Early Bird Bookings
23 September 2009: If you know where you’re going and when, you will reap significant rewards with Stamford’s new *Advance Saver Options.
If you book up to 60 days in advance, you will receive up to 22% off the Best Available Rate.
If you book up to 30 or [...]

Sleep In With Stamford

Stamford Hotels launches new 3pm check out deal

Scotty Got An Office Job

Scotty Got An Office Job (SGAOJ) – Some of Scotty’s best work!
Scotty Got An Office Job: Season 1, Episode 1

The Consultant

The Soda Machine

Synchronised Cubicle Swimming

Staff Meeting QnA

Fired

Too Legit

Personal Grooming

Click here to find out more about Scotty Iseri
Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share on Posterous [...]

Meet Scotty Iseri

And from Chicago – please welcome Scotty Iseri. Scotty Iseri is the creator of the critically acclaimed web series “Scotty Got An Office Job” (SGAOJ).

Brace Yourself, Sydney: Scotty Got An Aussie Job

It’s not every Sydney agency appointment that gets reported by the New York Times. Even less so when it’s a freelance gig.
Read up about it at http://mumbrella.com.au/brace-yourself-sydney-scotty-got-an-aussie-job-9100
Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share on Posterous Share with Stumblers Tumblr it Tweet about it Subscribe to the comments on [...]

Sunrise’s Fifi Box Says Aloha Australia

Popular weather presenter is sharing the aloha spirit with Australians this week by broadcasting live from Oahu in Hawai’i from Monday 31 August – Friday 4 September.

Five Free Anniversary Nights with Stamford Hotels and Resorts

Book your wedding reception at Stamford and receive a free anniversary night for the next five years*

Scotty Iseri Leaves His Office Job

Scotty Iseri Leaves His Office Job: A Victory for Freelancers Everywhere
// //

By LIZ SHANNON MILLER of GigaOm
Published: August 28, 2009
The freelancer vs. office dweller dilemma is a profound one: Office dwellers resent the freelancer’s daytime freedom and ability to work in their pajamas, while for freelancers concepts like “vacation days” and “health insurance” [...]

Klick 1st Birthday

We recently celebrated our 1st Birthday here at Klick Communications. What a year it’s been! Check out the Polaroid paparazzi.

Fraser Suites Sydney named Serviced Apartment Property of the Year

Fraser Suites Sydney was awarded winner ‘Serviced Apartment Property’ at the HM (Hotel & Accommodation Management) Magazine Awards for Hotel & Accommodation Excellence.

Havaianas ‘Brazilian cousin’ moves to Australia

Dupé (pronounced ‘doo pay’) is arriving Downunder this summer! This ‘exceedingly comfortable’ thong range is the little cousin to the phenomenally successful Havaianas brand.

Klick PR – Travel Bloggers Meet Up

PR Report covers the Klick Communications ‘We Blog The World’ event in their August 2009 issue.

Casino’s Princess – Patinack Farm Sire Becomes A Dad

Patinack Farm foundation sire Casino Prince became a father for the first time with the arrival of a bay filly foaled on August 5.

We Blog The World

The growing power of social media in the travel industry was forcefully highlighted at the We Blog the World event held at Sir Stamford at Circular Quay.

Octane Supercar Events Launch Track Days

In an Australian first, Octane Supercar Events gives drivers the chance to get behind the wheel and experience some of the world’s top luxury cars. Octane Supercar Events Launch Track Days